TANK: extra large coffee mug News

(ATLANTA) September 15th
Face it. Guys often get the short end of the stick when it comes to receiving meaningful gifts they truly appreciate. Oftentimes, electronics are too expensive and typical gifts like shirts and ties are so mundane.

For men who love the great outdoors and the people who love them, there is a unique new offering – TANK™. TANK™ is a first-of-its-kind military style product series engineered for outdoor adventures like hiking, camping, fishing and mountain climbing. The industrial-grade, insulated products are specially designed to endure extreme weather conditions and mishaps.

“Guys who love being outdoors are always looking for the next big thing for their trucks, camp sites, boats and backpacks. That’s why TANK travel mugs can be the perfect addition to their equipment collection,” said Ken Kreafle, CEO of Base Brands. The company invents creative, practical products that fill distinct unmet needs for a variety of consumer lifestyles.

Complete with details like stainless steel riveted metal shell, hex screws and virtually indestructible handles, TANK captures the essence of traditional military gear. The distinctive blueprint not only offers a tailored, masculine look and feel for outdoorsmen, it also redefines the appearance of otherwise ordinary sporting equipment.

According to Kreafle, “Outdoorsmen and military personnel alike will appreciate the design and durability of the products. Like top-shelf military equipment, these items are engineered to survive the toughest conditions and circumstances.”

As a matter of fact, consumers can visit www.tankgearup.com to see just how virtually indestructible TANK can be. Base Brands design director Patrick Spivey demonstrates how TANK can withstand a series of tests including standing, kicking or pulling it.

TANK travel mugs are available in 16 oz., 30 oz. and 50 oz. sizes and three color options. The larger mugs are equipped with a Z-shaped drink closure that also serves as a bottle opener. For someone on a camping trip, a value-added feature like the dual-purpose opener can be an important asset. The super-duty capacity 50 oz. TANK has a wide base that maintains stability over tough terrains.



About Base Brands

Base Brands invents creative, practical products that make life easier for a variety of consumer lifestyles. From travel mugs and pet gear to food storage containers and trash cans, the company’s inventions continuously challenge category standards with solutions that fill distinct unmet consumer needs. Current and forthcoming product innovations include Aqua™, Drift™, GUS™, Pet Trek™, Reduce™, Scrub™, Storefresh™ and TANK™. Base Brands is headquartered in Atlanta, GA. For more information, visit www.basebrands.com or call (770) 435-7979.